To launch the brand new 2020/21 Ford Territory, we - from Broders Interactive - partnered up with VMLY&R's UX Strategy and Ford talented teams to create a powerful, compelling and useful tool.
As a completely responsive platform (accessible from mobile, desktop, tablet and even on VR devices), the 360 Guide allows Territory owners (and potencial buyers) to immerse in each and every detail of their new vehicle, even before it arrives, building great expectations towards the car and also educating them on every new great technological feature (soon-to-be) at hand.
The project started here in Brazil, but due to its huge success (both inside Ford and with our target audience) it was also launched in Argentina. And right now it is becoming a global project, with plans to be launched in countries like Australia, South Africa, Thailand… just to name a few.
You can try out the 360 Experience HERE
Client // Ford
Product // Ford Territory
Agency (Strategy and UX) // VMLY&R BRAZIL
Production Company // Broders Interactive
Directors // Cezar Coscelli and Bruno Pedroza
Editor // Vitor Furlan
Art // Studio Rufus
Motion Design // Fluído Filmes
Audio Production Company // Ritmika
Executive Producers // Clara Gattone, Rodrigo Furlan
Special thanks to // Leticia, Talita, Naruê, Fabiano (VMLY&R), Leandro, Alida, Elton (Ford), Thomas (360º pic).
My role: co-direction, immersive videos scriptwriting, co-creative direction