Ford Territory // Immersive 360º Guide

  • Cezar Coscelli

“360º of immersive joy.”

To launch the brand new 2020/21 Ford Territory, we - from Broders Interactive - partnered up with VMLY&R's UX Strategy and Ford talented teams to create a powerful, compelling and useful tool.
As a completely responsive platform (accessible from mobile, desktop, tablet and even on VR devices), the 360 Guide allows Territory owners (and potencial buyers) to immerse in each and every detail of their new vehicle, even before it arrives, building great expectations towards the car and also educating them on every new great technological feature (soon-to-be) at hand.
The project started here in Brazil, but due to its huge success (both inside Ford and with our target audience) it was also launched in Argentina. And right now it is becoming a global project, with plans to be launched in countries like Australia, South Africa, Thailand… just to name a few.
You can try out the 360 Experience HERE

Client // Ford Product // Ford Territory Agency (Strategy and UX) // VMLY&R BRAZIL Production Company // Broders Interactive Directors // Cezar Coscelli and Bruno Pedroza Editor // Vitor Furlan Art // Studio Rufus Motion Design // Fluído Filmes Audio Production Company // Ritmika Executive Producers // Clara Gattone, Rodrigo Furlan
Special thanks to // Leticia, Talita, Naruê, Fabiano (VMLY&R), Leandro, Alida, Elton (Ford), Thomas (360º pic).
My role: co-direction, immersive videos scriptwriting, co-creative direction