For this project we worked with the global adidas Originals team to land our new franchise FALCON in London. We collaborated with female entrepreneur, influencer and stylist - Clarissa Henry and photographer Charlotte Rutherford. The concept was to focus on the late 80s influence of retro styles, while paying homage to the shoe and its archival inheritance.
As a result, end to end management of creating a fantastic toolkit of social assets for @adidaslondon and @adidasoriginals social handles.
Companies
Adidas Group
- Fashion and Textiles
