Atlantic Worlds Gallery visual identity update for the National Maritime Museum

This project was commissioned by the National Maritime Museum in Greenwich. They got me on board to create a visual identity for their Atlantic Worlds Reimagined Project. The project focuses on the museum’s Atlantic Worlds gallery and aims to tell the story of the Atlantic slave trade in a way that honours and celebrates the stories of slaves. It also aims to create a more empowering gallery experience for people affected by the legacy of slavery. The National Maritime Museum has collaborated with a range of practitioners of African and Afro-Caribbean descent to review the Atlantic Worlds gallery's content in order to ensure that the update is more representative of the realities of the Atlantic slave trade. The new visual identity is made of a new typeface for titles, a warm colour palette and graphics inspired by Adinkra symbols which I created patterns from. The patterns have been used as wallpapers inside the gallery. For reference, Adinkra symbols are symbols which originated in the Kingdom of Ashanti, now known as Ghana. Each symbol has a specific meaning, and many of them are associated with specific proverbs or phrases. I chose to use them as a celebration of West African heritage and culture as well as to give the graphics a deeper meaning beyond illustrative purposes. I specifically chose the symbols representing unity, teamwork and strength as I thought they resonated best with the project’s aims. Images of how the gallery looked before the update included for before/after comparison purposes.