ato.black

ato.black is a virtual platform for artists which disrupts the traditional notion of art existing within the undistracted and isolated ‘white cube’ of conventional galleries, favouring instead a vision for art in the real world. I created a brand identity centred on an inversion of the white cube, set against an atmospheric digital ‘black box’ and an emphasis on the human artist. The concept is distinctive, bold and appealing, and aligns with the disruptive ambition of the project. I remain a part of the digital team, creating solutions for evolving requirements within the fields of user experience.