Lorena Castro
Available

Lorena Castro

User Experience DesignerLondon, United Kingdom
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Pip Jamieson
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Lorena Castro
Available

Lorena Castro

User Experience DesignerLondon, United Kingdom
About me
I am a designer interested in developing visual identities and experiences. Being passionate about improving businesses and the lives of people through design, I am constantly looking to learn new things everyday. I have been working on several projects cooperating with artists and institutions around the globe. I worked in the fields of Visual Identities and their strategies, User Experience, Exhibition concepts, Guide Systems and Documentations.
Projects
  • ato.black
    ato.blackato.black is a virtual platform for artists which disrupts the traditional notion of art existing within the undistracted and isolated ‘white cube’ of conventional galleries, favouring instead a vision for art in the real world. I created a brand identity centred on an inversion of the white cube, set against an atmospheric digital ‘black box’ and an emphasis on the human artist. The concept is distinctive, bold and appealing, and aligns with the disruptive ambition of the project. I remai
Projects credited in
  • Somerset House
    Somerset HouseWe create the show poster, promotional flyers and signage differently-themed exhibitions in the Terrace Rooms. The aim is to create a unique appearance for each individual show whilst maintaining the organisations core brand aesthetic.
  • The New Craftsmen
    The New CraftsmenWe produce all print products, social media campaigns and shop signage and art direct seasonal campaigns – always with a strong focus high-end production and consistent look.
Work history
    S
    S
    Graphic DesignerStudio Antonia Huber
     - London, United KingdomFull Time