ATypI 2014

  • Amy Keast
This was a final year university project in which I branded the ATypI conference 2014 and designed, typeset and produced the handbook for the conference attendees.
This project really focussed on typographic detail, something I very much enjoy. It was quite a challenge to create a visually interesting system for the conference handbook that was flexible enough to work for all the different types of information that had to be included.
I decided to produce the map (above) on a separate sheet which is folded and wrapped around the cover. This allows the user to remove the map from the handbook, and use the two objects separately. For example, the user may wish to simply follow the map whilst taking part in the lettering walk and read the descriptions at a later date. In this case they can put the handbook in a bag so they have their hands free to hold the map whilst walking.