ATYPICAL PARTNER. Art Direction

Atypical Partner houses a portfolio of innovative asset managers and gives them access to forward thinking investors and entrepreneurs.

 As a tight knit team, we developed and executed a new Art Direction for Atypical Partner, which expanded on the previously existing brand identity. Inspiration was drawn from the initial branding itself, reflecting Atypical’s approach to bring entrepreneurs closer to their investment, and pushing the ‘atypical’ visuals much further with a PopArt approach unseen in finance.

 The concept strategy was about breaking the existing framework by using a hyperrealistic collage style and layering colours with cut-outs to bring the vision closer to the audience.
 Credit: Chief Brand Officer – Elodie Sibony / AtelierSib, Project Manager – Oliver Curle Additional Team: Photography – Ben Pierre G, Videography – Daniel John Peters Art Direction | Branding | Digital Design | Animation | Editorial Design