I am a London-based Senior Brand Designer, creating and developing Brand Identities, Art Directions and campaigns, helping clients to focus on their purpose, mission and values, and developing new ideas to enhance their experience and impact.
Over the years I collaborated with clients and teams across various sectors ranging from publishing to finance, from fitness to music, printed as well as digital. I designed luxury coffee table books cover to cover for the Rolls-Royce Enthusiasts Club, Royal British Legion History of Parliament Trust and SSAFA, built and driven identities and strategies for CoverMe. and Atypical Partner, illustrated merchandise for Billy Idol and created a new logo identity for the SJH Group.
Projects
- THREE HILLSAfter nearly 10 years, Three Hills decided to streamline different group brands under one umbrella leaving the core brand attributes in place but leaning more into a heritage ethos by refining messaging, marketing and branding. With a tight knit in-house team, we developed and executed the brand refresh and strategy using brand workshops, exploring creative directions and expanding on the foundations of existing identities. Brand assets included a new core brand including logo, expanded colour p
- CoverMe. – Branding & IdentityCoverMe. – a fitness app that matches talented freelance instructors with inspirational studios, making sure that exciting group exercise classes happen – every time. A really rewarding and energising full-on project I worked on with the wonderful team at COVERME. My work included their Art Direction, website design, explainer video animations and visual social media strategy as well as brand guidelines and logo animations. Art Direction | Branding | Website Design | Animation | Visual Social
- ATYPICAL PARTNER. Art DirectionAtypical Partner houses a portfolio of innovative asset managers and gives them access to forward thinking investors and entrepreneurs. As a tight knit team, we developed and executed a new Art Direction for Atypical Partner, which expanded on the previously existing brand identity. Inspiration was drawn from the initial branding itself, reflecting Atypical’s approach to bring entrepreneurs closer to their investment, and pushing the ‘atypical’ visuals much further with a PopArt approach uns
- A VOTE FOR WOMENA Vote for Women: Celebrating the Women’s Suffrage Movement and the 19th Amendment charts the history of the women’s suffrage movement in the U.S., the fight for the vote, and some of the advances that have resulted from that victory. As Senior Designer I accompanied every step of the publication, working on the cover, inner editorial design, selecting materiality such as papers and special Pantone colours, endpapers as well as print proofing. Printed by Leycol on GalerieArt Satin 150gsm. Edi
- VE DAY 75VE Day 75 is a fully illustrated, hardback publication produced by the SJH Group in partnership with the Armed Forces charity SSAFA. It includes an extensive photographic record of the day, as well as original eyewitness accounts. It also reflects on the UK’s social, industrial and cultural make-up, subsequent VE Day anniversaries and the best of British across a host of spheres. As part of the design team I accompanied every step of the publication working on Art Direction, cover concepts, edi
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Work history
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Graphic DesignerAtypical Partner
- London, United KingdomFull Time
Senior Brand DesignerFreelance Brand Designer | J–V
- London, United KingdomFreelance
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Skills
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Adobe After Effects
- Editorial Design
- Branding
- Visual Communication
- Typography
- Image Making
- Illustration
Education
MA (Hons) Illustration and Visual Media First Class HonoursLondon College of Communication, UAL
- London, United Kingdom
BA (Hons) Graphic & Media Design, Upper SecondLondon College of Communication, UAL
- London, United Kingdom
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Awards
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Award for "Bildene Künste" (Fine Arts)Ratsgymnasium Minden, Germany