Auchentoshan

THE BRIEF: Attract creative explorers, raising visibility of the brand
LOCATION: UK
THE AGENCY: White Label UK
MY ROLE: Senior Producer
WHAT WE DID: Brand repositioning with a new visual identity; setting up trade and consumer events; created new serves and introduced cocktail innovation; POS; set up brand partnerships; masterclasses; created digital content; created a bartender engagement programme
RESULTS: Increased brand circulation in the UK by 13%

Team Credits

Clayton Wright

  • Message
ConnectConnect
  • Senior Creative Producer
  •  

Companies

  • White Label

    White Label

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    • Marketing

Project Tags

  • innovativedrinks
  • drinks
  • marketing
  • creativeevents
  • event
  • experimentalmarketing
  • experiential
  • liveevents
  • craftbeer
  • whisky

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