THE BRIEF: Attract creative explorers, raising visibility of the brand
THE AGENCY: White Label UK
MY ROLE: Senior Producer
WHAT WE DID: Brand repositioning with a new visual identity; setting up trade and consumer events; created new serves and introduced cocktail innovation; POS; set up brand partnerships; masterclasses; created digital content; created a bartender engagement programme
RESULTS: Increased brand circulation in the UK by 13%

Team Credits

Clayton Wright

  • Senior Creative Producer

Project Tags


  • White Label

    White Label

    • Marketing

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Clayton Wright
Senior Creative Producer