THE BRIEF: Attract creative explorers, raising visibility of the brand
LOCATION: UK
THE AGENCY: White Label UK
MY ROLE: Senior Producer
WHAT WE DID: Brand repositioning with a new visual identity; setting up trade and consumer events; created new serves and introduced cocktail innovation; POS; set up brand partnerships; masterclasses; created digital content; created a bartender engagement programme
RESULTS: Increased brand circulation in the UK by 13%
Project Tags
Companies
White Label
- Marketing & PR