About me
A strategic brand, marketing and events professional with 10+ years experience in planning, producing and delivering multi-channel strategic URL and IRL work, in both agency and in-house at global and local level.
Passionate about brand building through creativity, engagement & innovation to deliver successful commercial outcomes. Skilled at working in high-pressure environments and maintaining a positive attitude
Projects
- A Plate For LondonA charity initiative set up during COVID with a mission is to reach Londoners who might be falling between the cracks of the system, and ensure they have access to a nutritious meal every day. We partnered with The Tramshed Project to launch a Christmas campaign ’12 Plates of Xmas’. 12 prizes m won in a raffle to raise funds to feed families in need at Christmas.
Projects credited in
- Opinions WelcomeNot everyone loves the peaty taste of Laphroaig whisky. So for Laphroaig's #opinionswelcome campaign we worked with White Label to show off the best and worst opinions on this controversial of tipples. Our campaign film became Adweek’s Ad of the Week, was viewed more than 3 million times, ran across Europe as a TVC and a 60" cinema cut. Most crucially, it drove a 25% sales spike for the quarter. That’s a lot of new fans … and a few haters too.
- ARC ClubArc club is a neighbourhood co-working space in east London with a design led ethos. Occupying the ground-floor of a new build, offers a variety of spaces to work and network, from canteen to quiet area, including sharing tables and meeting rooms. A Scandinavian influenced space, the space offers high quality design and finishes that are timeless and fun. Andrés has worked on this project led by Architect and co-founder of Arc Club Caro Lundin. All pictures by Andrew Meredith
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Work history
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ProducerUs Experiential
- London, United KingdomFreelance
Oversaw a one day event as producer, created by the US Experiential team for Charlotte Tilbury and Space NK
Head of MarketingARC Club
- London, United KingdomFreelance
Working as part of a savvy and driven female team to concept, create and launch ARC’s first neighbourhood focused workspace. Leading on and delivering a targeted brand and marketing strategy.
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Skills
- Project Development
- Project Delivery
- Project Management
- Project Leader
- Branding Projects
- Project Planning
- Project Direction
- Event Execution
- Event Delivery
- Event Logistics
- Event Management
- Event Marketing
- Client Briefing
- Client Accounts
- Client Development
- Client Engagement
- Client Handling
- Client Managing
- Client Pitches
- Client Pitching
- Client Management
- Account Management
- Account Handling
- Account Directing
- Account Direction
- Procurement
Education
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AnthropologyUniversity of Manchester
- Manchester, United Kingdom