This campaign started life in press, digital and POS. It used the charming visual of children's tools to express the idea that the Audi Service Plan was "Suitable for Audis aged 3-5". The radio advert came later and continued the simplicity of the campaign - a child's voice articulates what could be a complex offer. The radio advert won January 2015's Aerial award and is currently in the running for a Cannes Lion.