Projects
- Beefeater New OpeningsI was tasked with coming up with an engaging direct mail piece to mark the opening of some new Beefeater restaurants. The piece uses a playful tone of voice to sum up the new steak offering and was well received by the client and the recipients of the piece. The advert also appeared in press.
- Audi Q EventA direct mail piece that worked as an invitation to the Audi Q Event. The line "Engineered Beautiful" was used as a way of expressing that Audi's SUV range was not typical - the range was not only functional but also beautiful. The direct mail piece continues the concept throughout. I was responsible for concept, headline and all copy.
- Audi Service PlanThis campaign started life in press, digital and POS. It used the charming visual of children's tools to express the idea that the Audi Service Plan was "Suitable for Audis aged 3-5". The radio advert came later and continued the simplicity of the campaign - a child's voice articulates what could be a complex offer. The radio advert won January 2015's Aerial award and is currently in the running for a Cannes Lion.
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Work history
Freelance Copywriter
I work on a variety of campaigns from concept through to execution. I'm comfortable working both on my own and with an Art Director. I'm as comfortable with content as I am with concepts and enjoy the challenge of writing for a variety of different brands and sectors.
CopywriterBartle Bogle Hegarty
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During my time at BBH, I worked both as a solo Copywriter and as part of a Creative Team. I worked across all channels on ATL and integrated campaigns for a number of big clients, including Audi, British Airways and Whitbread.
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Skills
- Teaching
- Advertising
- Writing
- Copywriting
- Editing
- Blogs
- Creative
- Web Content
- Word
- Content and Media Writing
- Copywriting
Education
Masters of Education
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Masters of Education
PGCE Secondary English
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PGCE SECONDARY ENGLISH
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