Audi: Style with Meaning

ELLE and EsquireUK partnered with Audi for a multi-platform campaign titled ‘Style with Meaning’. The campaign combined both magazines for the first time with a special 16-page flip print supplement, alongside bespoke digital and video content. The partnership explored and celebrated the relationship between style and sustainability, with editors from ELLE and EsquireUK inviting trailblazing designers to create a conversation that excites, inspires, and prompted action for good. With a strong editorial voice, the campaign championed forward-thinking creatives from the fashion, automotive and bioengineering industries, and their innovative approaches behind the design, manufacturing and consumption processes in their respective fields. As part of this fully 360 campaign, the dedicated print supplement was available in ELLE UK’s May issue, and in Esquire’s Summer issue. The conversation was also amplified across the brands’ digital and social channels, with bespoke articles and video content that bought to life Audi’s commitment to sustainability with its e-tron GT electric vehicle. The list of ground-breaking designers featured in the campaign includes: British-Nigerian fashion designer and multi-disciplinary artist, Tolu Coker E.L.V. DENIM Founder and fashion stylist, Anna Foster Head of Colour & Trim Design at Audi, Tiziana Mauri Bioengineer and Co-Founder at Modern Synthesis, Ben Reeve Basic Rights founder and musician, Freddie Cowan Head of Design at Audi, Marc Lichte

Project Tags

Companies

H
Hearst
- Advertising
a
audi
Drum
- Marketing & PR
E
ELLE
Esquire Magazine UK
- Publishing

Skills

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