About me
I have worked in the creative industry for the past 15 years and gained extensive experience managing a variety of projects, activations and events across a wide range of industries. I have worked in both traditional and digital advertising, partnerships and brand activations, Global talent and influencer lead campaigns, and large scale events. I love being able to be hands on and work in creative environments and teams that push boundaries and bring ideas to life in exciting ways.
Projects
- Audi: Style with MeaningELLE and EsquireUK partnered with Audi for a multi-platform campaign titled ‘Style with Meaning’. The campaign combined both magazines for the first time with a special 16-page flip print supplement, alongside bespoke digital and video content. The partnership explored and celebrated the relationship between style and sustainability, with editors from ELLE and EsquireUK inviting trailblazing designers to create a conversation that excites, inspires, and prompted action for good. With a strong e
- Ocean Bottle #Econfession social campaignLeading by example, Ocean Bottle unashamedly made their own ‘Econfessions’ on social media – encouraging others to join them in that all important first step. Then to rally the general public we teamed up with influencers on TikTok and Instagram who were passionate about the cause. Known for their comedic content – creators Ehiz, Tega Alexander, Maddy Lucy Dann and more collaborated on the campaign asking their fans to come clean to their own eco flaws. We also worked with TikTok for Good to ge
- Race Ready Yoga with Lando NorrisWe created content through a live brand experience that highlighted Hilton's partnership with Lando Norris and McLaren F1. Hilton hosted a bespoke yoga class on the beach in Miami hosted by Lando, with 30-40 Hilton Honours members. The class was filmed ready to be live streamed on YouTube the weekend of the Miami GP. We created 2 social teasers, a 60 second sizzle film and 2 social cut downs across meta and YouTube that directed audiences to the main yoga class. The live stream had over 5.7k wa
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Work history
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Marketing & Project Manager [FTC]ZAK
London, United KingdomFull Time
Accountable for all aspects of campaign delivery; from briefing & creative output to roll out, financials and ROI. Deliver regular reports of campaign results, including web analysis and content reach. Management of the youth network and social influencers and production of social content. I would also write copy, & edit internal promotional materials including our weekly newsletter.
Senior Project ManagerWasserman
- London, United KingdomFreelance
I was bought in to manage the initiation of creating a UK design team for the AMEX x F1 partnership, as well as managing a few projects across Smirnoff, Unilever, KP Snacks and Booking.com and also a few pitch proposals. I was responsible for managing the internal design and creative teams, as well as working alongside strategy and accounts teams. I managed initiations of scope of works, scheduling, resource management, creative briefings and reviews, through full creative and design development and delivery.
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Skills
- Project Management
- Budget Management
- Communication
- Production Management
- Risk Management
- Contract Negotiation
- Client Management
- Event Management
- Team Leadership
- Supplier Management
Education
U
U
2:1 BA (Hons) Fashion MarketingUniversity of Northampton
- Northampton, United Kingdom
Awards
Honourable Mention AdvertisingCreative Review
The ‘Econfession’ challenge asked consumers to join Ocean Bottle in coming clean about their not so-eco-friendly habits to clean up our oceans. Each brave act would have an immediate positive effect – with Ocean Bottle pledging to stop 10 plastic bottles from entering our ocean.
Ocean Bottle unashamedly made their own ‘Econfessions’ on social media – encouraging others to join them in that all important first step. Then to rally the general public we teamed up with influencers on TikTok and Instagram who were passionate about the cause.
Known for their comedic content – creators Ehiz, Tega Alexander, Maddy Lucy Dann and more collaborated on the campaign asking their fans to come clean to their own eco flaws. We also worked with TikTok for Good to get the #Econfession Hashtag Challenge trending to raise awareness of the campaign.
From the animated launch film to the social #Econfession content, the campaign called on the universe to ‘come clean to clean our oceans’. The campaign championed relatability and humour, to make opening up about our eco-awkwardness more of an empowering act than ever before.
The campaign was featured in Creative Review’s Annual 2022.