About me
I am an accomplished Creative Project Director with 7+ years experience successfully managing and delivering globally executed campaigns across diverse industries. With a passion for transforming ideas into impactful experiences, I am skilled in fostering creativity and nurturing collaborative team environments to achieve project objectives on time and within budget. I am eager to leverage my creativity and leadership skills to drive innovation and inspire positive change in new and exciting ventures.
Projects
- Audi: Style with MeaningELLE and EsquireUK partnered with Audi for a multi-platform campaign titled ‘Style with Meaning’. The campaign combined both magazines for the first time with a special 16-page flip print supplement, alongside bespoke digital and video content. The partnership explored and celebrated the relationship between style and sustainability, with editors from ELLE and EsquireUK inviting trailblazing designers to create a conversation that excites, inspires, and prompted action for good. With a strong e
- Ocean Bottle #Econfession social campaignLeading by example, Ocean Bottle unashamedly made their own ‘Econfessions’ on social media – encouraging others to join them in that all important first step. Then to rally the general public we teamed up with influencers on TikTok and Instagram who were passionate about the cause. Known for their comedic content – creators Ehiz, Tega Alexander, Maddy Lucy Dann and more collaborated on the campaign asking their fans to come clean to their own eco flaws. We also worked with TikTok for Good to ge
- Race Ready Yoga with Lando NorrisWe created content through a live brand experience that highlighted Hilton's partnership with Lando Norris and McLaren F1. Hilton hosted a bespoke yoga class on the beach in Miami hosted by Lando, with 30-40 Hilton Honours members. The class was filmed ready to be live streamed on YouTube the weekend of the Miami GP. We created 2 social teasers, a 60 second sizzle film and 2 social cut downs across meta and YouTube that directed audiences to the main yoga class. The live stream had over 5.7k wa
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Work history
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Project DirectorDentsu Creative
London, United KingdomFull Time
Project head for the global Hilton McLaren F1 partnership Project planning including resource planning, fee and budget scoping and timeline management.
Team management across departments including creative, design & strategy,
Stakeholder management including production & third party suppliers.
Project budget & cost management. Controlling spend and forecasting against budgets and reporting on budget changes and opportunities.
Scheduling & dependancy management for all project activities. Developing schedules and diary management across all internal teams, identifying project dependancies to efficiently deliver project outputs.
Project risk management to identify any threats or opportunities within the project and mitigate any actions to escalate as appropriate.
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Marketing & Project ManagerZAK
London, United KingdomFreelance
Accountable for all aspects of campaign delivery; from briefing & creative output to roll out, financials and ROI.
Ongoing communication and management of the youth network and social influencers as well as production of social content.
Write, & edit copy for promotional materials within marketing content - including our weekly newsletter.
Deliver regular reports of campaign results, including web analysis and content reach.
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Skills
- Project Management
- Budget Management
- Client Services
- Communication
- Production Management
- Risk Management
- Leadership
- Contract Negotiation
- Strategy Development
- Client Management
Education
U
U
2:1 BA (Hons) Fashion MarketingUniversity of Northampton
- Northampton, United Kingdom
Awards
Honourable Mention AdvertisingCreative Review
The ‘Econfession’ challenge asked consumers to join Ocean Bottle in coming clean about their not so-eco-friendly habits to clean up our oceans. Each brave act would have an immediate positive effect – with Ocean Bottle pledging to stop 10 plastic bottles from entering our ocean.
Ocean Bottle unashamedly made their own ‘Econfessions’ on social media – encouraging others to join them in that all important first step. Then to rally the general public we teamed up with influencers on TikTok and Instagram who were passionate about the cause.
Known for their comedic content – creators Ehiz, Tega Alexander, Maddy Lucy Dann and more collaborated on the campaign asking their fans to come clean to their own eco flaws. We also worked with TikTok for Good to get the #Econfession Hashtag Challenge trending to raise awareness of the campaign.
From the animated launch film to the social #Econfession content, the campaign called on the universe to ‘come clean to clean our oceans’. The campaign championed relatability and humour, to make opening up about our eco-awkwardness more of an empowering act than ever before.
The campaign was featured in Creative Review’s Annual 2022.