Race Ready Yoga with Lando Norris

We created content through a live brand experience that highlighted Hilton's partnership with Lando Norris and McLaren F1. Hilton hosted a bespoke yoga class on the beach in Miami hosted by Lando, with 30-40 Hilton Honours members. The class was filmed ready to be live streamed on YouTube the weekend of the Miami GP. We created 2 social teasers, a 60 second sizzle film and 2 social cut downs across meta and YouTube that directed audiences to the main yoga class. The live stream had over 5.7k watchers for the duration of the event.