Audi x Santa's Wonder-lab

As part of our brand experience strategy, we wanted to generate traffic and encourage new-customer test drives in Audi Centres, at a time when consideration for buying a new car is seasonally low. I brought DRUM on board to tackle the project, with a difference. Visiting 40 Audi Centre’s nationwide, Santa's Wonder-Lab brought joy to 707 families over 4 weeks up to Christmas 2019. Resulting in an additional 596 car sales during December 2019 and an ROI of 12:1. Any toys at the end of the activation were distributed to eight hospitals in the UK, accompanied by a visit from Santa's elves, too. From initial briefing to campaign delivery took just seven weeks! *** Please visit the URL for more information and a stunning wrap-up film that showcases the project delivered by Audi and DRUM. https://drum.co.uk/archives/work/santas-wonder-lab