About me
I champion the power of creativity when building brands. At the end of the day, it all comes down to the messaging. What you say and how you say it, but most importantly to whom. My expertise in copywriting is the ability to gain a deeper understanding of your audience and business, and connect the two with a 'sweet spot' narrative through carefully chosen words.
I understand both the power of creativity and the rigour of commerciality when building brands and delivering challenging projects. I am a strong leader; inspiring teams, agencies and stakeholders to positively impact strategy and campaign planning. I’m at home in creative, fast-paced environments; where no two working days are the same. A mindful and proactive decision-maker, who is not afraid to take risks in the interest of the business, but will always ask questions to make sure we get to the right, suitable solution.
Projects
- Chris Langridge Website- Olympic Badminton PlayerI worked with Chris to launch his new website; www.chrislangridge.co.uk. He required support from a brand perspective, and how this translated into his own voice within the content. As an Olympic athlete, Chris wanted to ensure his professionalism and experience in the sport was evident, whilst building a reputation as a successful coach. The transition from player to coach is a key one for any sportsperson and the tone has to be balanced right. We worked to demonstrate Chris' success as a huge
- Audi x Santa's Wonder-labAs part of our brand experience strategy, we wanted to generate traffic and encourage new-customer test drives in Audi Centres, at a time when consideration for buying a new car is seasonally low. I brought DRUM on board to tackle the project, with a difference. Visiting 40 Audi Centre’s nationwide, Santa's Wonder-Lab brought joy to 707 families over 4 weeks up to Christmas 2019. Resulting in an additional 596 car sales during December 2019 and an ROI of 12:1. Any toys at the end of the activ
- Clowns - Audi TVCLead client and project manager on award-winnning Audi 'Clowns' TVC to work alongside the brand strategy of "Beautiful cars with amazing brains". A proposition designed to achieve leadership in the automotive technology arena. Content strategist for 'technology' segment at Audi, tasked with moving brand metrics in 2017 and 2018, achieving no. 1 spot at the end of 2018, across our competitor landscape. Directed by Ringan Ledwidge, conceived by BBH London, and led by myself as lead client, it f
Projects credited in
- Audi Clowns.Directed by Ringan Ledwige, 'Clowns' depicts a group of circus stars wreaking havoc on the roads with their antics. Audi vehicles stay out of harm's way with tech safety features including adaptive cruise control and park assist. The spot ends with "Audi technology. Clown proof." Continuing the campaign’s tech theme, the broader campaign work includes Audi’s first data-driven outdoor ads, which will analyse transport API, time and weather data to trigger relevant creative at roadside locations
+ Show more
Work history
R
R
Senior Brand Campaign ManagerRed Bull Racing
Milton Keynes, United KingdomFull Time
Brand Experience Marketing ManagerAudi UK
Milton Keynes, United KingdomFull Time
Strategic lead for retail and brand experience communications, including physical activations. Responsible for brand health management and brand positioning for Network partners.
+ Show more
Education
M
M
Marketing Leadership ManagementMarketing Leadership Masterclass
London, United Kingdom
U
U
English Language and LinguisticsUniversity of Sussex
- Brighton, United Kingdom
Dissertation titled "Gender Differences between Power & Pseudo-Intimacy in Radio One Interviews".
Public Discourse coursework on "Amnesty International 'Stop Violence Against Women'" Campaign, looking at tone & metaphor portrayal to engage the reader.
Cognitive Linguistics
Grammar
Journalistic Writing
Semantics
Sociolinguistics
Psycholinguistics
Public Discourse and Communication
Social Variation in Language
Phonology and Pronunciation
History of Language