Clowns - Audi TVC
Lead client and project manager on award-winnning Audi 'Clowns' TVC to work alongside the brand strategy of "Beautiful cars with amazing brains". A proposition designed to achieve leadership in the automotive technology arena.
Content strategist for 'technology' segment at Audi, tasked with moving brand metrics in 2017 and 2018, achieving no. 1 spot at the end of 2018, across our competitor landscape.
Directed by Ringan Ledwidge, conceived by BBH London, and led by myself as lead client, it follows a troupe of circus performers who engage in a number of road safety violations while driving colourful comedy vehicles. Audi drivers encounter the wayward clowns on the road, in-car features such as cross traffic rear assist and adaptive cruise control kick in to prevent disaster.