Clowns - Audi TVC

  • Kelly Palmer
  • Peter Blaseby

Lead client and project manager on award-winnning Audi 'Clowns' TVC to work alongside the brand strategy of "Beautiful cars with amazing brains". A proposition designed to achieve leadership in the automotive technology arena. Content strategist for 'technology' segment at Audi, tasked with moving brand metrics in 2017 and 2018, achieving no. 1 spot at the end of 2018, across our competitor landscape. Directed by Ringan Ledwidge, conceived by BBH London, and led by myself as lead client, it follows a troupe of circus performers who engage in a number of road safety violations while driving colourful comedy vehicles. Audi drivers encounter the wayward clowns on the road, in-car features such as cross traffic rear assist and adaptive cruise control kick in to prevent disaster.

Project Tags


  • We Are Social logo

    We Are Social

    • Advertising
  • The Mill logo

    The Mill

    • Media Production
  • R

    Rattling Stick

    • BBH logo


      • Advertising