Peter Blaseby

Peter Blaseby

Account DirectorLondon, United Kingdom
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Peter Blaseby

Peter Blaseby

Account DirectorLondon, United Kingdom
Projects
  • Escape
    EscapeIn a world of boring and serious executive German saloons, we asked ourselves 'Why so serious'? The result was a 90-second martial arts film to demonstrate that actually, the best use of these cars is sometimes just to escape ...
  • Audi Clowns.
    Audi Clowns.Directed by Ringan Ledwige, 'Clowns' depicts a group of circus stars wreaking havoc on the roads with their antics. Audi vehicles stay out of harm's way with tech safety features including adaptive cruise control and park assist. The spot ends with "Audi technology. Clown proof." Continuing the campaign’s tech theme, the broader campaign work includes Audi’s first data-driven outdoor ads, which will analyse transport API, time and weather data to trigger relevant creative at roadside locations
  • Beauty and Brains. How we supercharged the Audi Premium 2015 - 2018
    Beauty and Brains. How we supercharged the Audi Premium 2015 - 2018Audi had been on an impressive winning streak since 2000 in the UK, coming from half the sales of leader BMW to leading in 2014. Despite the gains made, the brand’s growth was within the lower specification and less profitable cars in its portfolio. It also lagged competitors on price and being seen as desirable and innovative, a core part of the brand’s identity and with a proven link to future sales. A new strategy was needed. This is the story of how we supercharged an already premium brand
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Projects credited in
  • AUDI Q7 // XXXXXXXL
    AUDI Q7 // XXXXXXXLAudi Q7 Directed by Benedict Redgrove Production: BBH / Visual Artists
  • Audi R8 Spin
    Audi R8 SpinSpeed isn’t everything with Audi Sport. Their technology means control is king.
  • Audi Quattro: EveryDay Extremes
    Audi Quattro: EveryDay ExtremesOriginal re-recording for Audi's 2016 campaign.
  • Audi Etron
    Audi Etron
  • ADIDAS PREDATOR: WRAP UP FILM
    ADIDAS PREDATOR: WRAP UP FILMADIDAS PREDATOR: WRAP UP FILM
  • A U D I  A7 // 292 Light bulb moment.
    A U D I A7 // 292 Light bulb moment.AUDI A7 // Digital marketing and TVC. Seen globally
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