Projects
- Audi Clowns.Directed by Ringan Ledwige, 'Clowns' depicts a group of circus stars wreaking havoc on the roads with their antics. Audi vehicles stay out of harm's way with tech safety features including adaptive cruise control and park assist. The spot ends with "Audi technology. Clown proof." Continuing the campaign’s tech theme, the broader campaign work includes Audi’s first data-driven outdoor ads, which will analyse transport API, time and weather data to trigger relevant creative at roadside locations
- Beauty and Brains. How we supercharged the Audi Premium 2015 - 2018Audi had been on an impressive winning streak since 2000 in the UK, coming from half the sales of leader BMW to leading in 2014. Despite the gains made, the brand’s growth was within the lower specification and less profitable cars in its portfolio. It also lagged competitors on price and being seen as desirable and innovative, a core part of the brand’s identity and with a proven link to future sales. A new strategy was needed. This is the story of how we supercharged an already premium brand
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Projects credited in
- Clowns - Audi TVCLead client and project manager on award-winnning Audi 'Clowns' TVC to work alongside the brand strategy of "Beautiful cars with amazing brains". A proposition designed to achieve leadership in the automotive technology arena. Content strategist for 'technology' segment at Audi, tasked with moving brand metrics in 2017 and 2018, achieving no. 1 spot at the end of 2018, across our competitor landscape. Directed by Ringan Ledwidge, conceived by BBH London, and led by myself as lead client, it f
- ADIDAS PREDATOR: WRAP UP FILMADIDAS PREDATOR: WRAP UP FILM3
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