Directed by Ringan Ledwige, 'Clowns' depicts a group of circus stars wreaking havoc on the roads with their antics. Audi vehicles stay out of harm's way with tech safety features including adaptive cruise control and park assist. The spot ends with "Audi technology. Clown proof."
Continuing the campaign’s tech theme, the broader campaign work includes Audi’s first data-driven outdoor ads, which will analyse transport API, time and weather data to trigger relevant creative at roadside locations across the UK.
BBH also collaborated with Google and its video program Unskippable Labs on an experiment investigating whether the longer edit or six-second bumper spots perform better in driving interest in the cars.