Problem: Audible is a better alternative to mindless scrolling and swiping on our phones, but some audiences don’t consider the brand relevant to their lifestyle.
Insight: Many authors have been inspired by places that exist in the real world. Their stories bring these places alive.
Idea: Stories are all around us. With Audible, we can physically live the stories we love because Every Place Tells A Story.
Execution: Through an out-of-home campaign, people will be transported to the world of their favourite stories and look at familiar places in a new light. Scanning the sound wave will enable individuals to listen to a 30 minute sample of the stories they love in the midst of their busy lives.