About me

MA Advertising graduate from the University of the Arts, London, with 2 years’ work experience as a Copywriter at M&C Saatchi. Represented the new generation of advertising professionals at Advertising Week Europe 2020. TTB Cream Collective Winner 2020

QuestionsProjectsExperienceTeam

Projects

• 5

  TFL x RSPB - Cream CollectiveTap Into Nature
• Durex - D&Ad SubmissionTouch Me
• Audible - D&Ad SubmissionEvery Place Tells A Story
• Barsys AI Cocktail MakerWomen's Day - #DrinkLikeALady
• Speculative Design Fiction - The TelegraphData Privacy and Smart Toilets
• The Telegraph - Technology IntelligenceSpeculative Design Fiction - Data Privacy

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Projects credited in

• Habito - It's not as scary as it seemsHalloween campaign for Habito: ‘Mortgages made easier’ The problem Mortgages seem like scary financial concepts with words that sound terrifying. They are much like the monsters which appear around Halloween. The insight The phrases used in contracts and documentation associated with mortgages sounds positively frightening. The creative solution These words only seem frightening. In a way, they are wearing a scary costume. This typography led campaign shows how scary the terminology seems and

Work history

CopywriterM&C Saatchi
Aug 2017 - Aug 2019New Delhi, IndiaFull Time
CopywriterJWT
Apr 2015 - Jun 2015Gurugram, IndiaInternship

Skills

• Adobe Photoshop
• Adobe Indesign
• Brand Writing
• Copywriting
• Content Strategies
• Creative Advertising
• Creative Copywriting
• Creative Stragegy
• Advertising
• B2B Marketing

Education

Master of ArtsUniversity of The Arts London (UAL)
Sep 2019London, United Kingdom

Awards

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TTB Cream Winner 2020The Cream Collective
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Goa FestCreative Abby Awards
Digital & Mobile - Bronze OnePlus 5T - The world's first virtually unboxed phone