In India, women are often judged by people for drinking in public and deemed to be of questionable character. From a young age, women are told how to do things in acceptable, respectable ways. How to walk, how to talk, how to sit, how to behave "like a lady". We decided to change what it means to drink like a lady.
Barsys is an app-controlled cocktail machine that was trying to enter the Indian market and appeal to the individuals aged 21-30. In order to grab their attention in a way that leaves a mark for Women’s Day, "#DrinkLikeALady" was conceptualised.