Audience Development, Content Production & Digital Advertising | Ballet British Columbia

Canada’s Ballet British Columbia was an exhilarating dance show of choreographed by three internationally celebrated female choreographers. This company, led by the young and enigmatic Emily Molnar, focuses on contemporary dance with traditional ballet foundation, creating a unique blend of cool, classical elegance and contemporary flair. The brief was to create bespoke audiences for the show, engage them and follow through to conversions. Additionally, I was required to manage the clients digital content output and to work with third-party theatres to create individual content strategies for them. The project involved: Digital Strategy Content Production Concept Digital Advertising Digital Management Project Management Facebook Live Event