About me
Telling stories has been an obsession of mine for as long as I can remember.
This started with me writing plots and creating characters. It has developed into helping brands tell narratives to engage customers and find their unique identity.
My love for content, in all its many forms, ties into this obsession of mine, as it allows me to powerfully communicate ideas with audiences. I have created and produced content for both B2B and B2C marketing with organisations in sectors ranging from the arts, to fashion, to education. Despite the different audiences and goals these projects had, there are some essential questions that linked all of them. These are: who is the target demographic and how do they interact with the world, how can the budget be used most effectively, where is the content going to be placed, when are key deliverables due, what are realistic, measurable targets the whole team can agree on. Finally, whether I am working on internal communications, promotional videos or an international awareness campaign, how can I make this work fun, original and memorable?
Building on my extensive knowledge of content production I am also an experienced digital strategist, having worked on both brand strategies and campaign strategies. I enjoy the combination of both data analysis and creativity this work requires. Additionally, strategy gives me a brilliant opportunity to really get to know a company, be flexible to their business needs and make a lasting impact, which I find incredibly rewarding.
If you would like to connect with me either as a collaborator or for some handy marketing tips, then please feel free to reach out and drop me a line. I am always keen to meet new people and chat about interesting ideas.
Projects
- Campaign Strategy & Content Producer | Cavell TravelCavell Travel is a bespoke luxury travel agency, hosting a series of talks with the intention of engaging new and existing customers and promoting its thought leadership. The brief was to create a series of assets to promote talks on Sri Lanka. The primary audience is 45-65 year olds, who are affluent, educated and cultured. This achieved a 50% increase in conversions, exceeded the attendance target by over 30% and exceed the target for strong leads. This project included: Logo Design Bran
- Digital Strategy & Content Producer | Spire RenewablesThis client is a renewable energy company specialising in heat pumps. The brief was to create a campaign that would provide long-term content value, whilst educating customers and plumbers on their newest piece of technology, the hybrid heat pump. I achieved this through writing an SEO friendly article to go on both their website and in part on LinkedIn, with additional content to promote the copy across all their digital platforms. The article had a 9% engagement rate, above the industry stan
- Campaign Strategy & Content Producer | Ostrich 2 LoveThe brief was to increase engagement amongst the target audience of 35-45 year olds and help build customer loyalty, with Black Friday anchoring these activities. The purpose of the campaign was not focused on conversions as the client is a small luxury fashion business, with a focus on sustainability, so mass sales are not possible or desired. However, they wanted to start a conversation with their current customers and attract potential new audiences through an organic content project. The i
- Digital Strategy, Digital Advertising & Content Producer | Les Ballets Trockadero de Monte CarloLes Ballets Trockadero de Monte Carlo are an internationally acclaimed American all-male comedy ballet company, founded over 40 years ago. They regularly perform for sold-out shows and have a dedicated audience base through the UK. The brief was to create a Digital Marketing Campaign to promote their tour of the UK and Ireland, but also to attract new audiences, who would be likely to attend West End shows. This involved creating a campaign, which captured the normal audience demographic of da
- Digital Advertising | Mark Morris Dance GroupMark Morris Dance Group is an internationally recognised company with an established audience in London. However, Pepperland, the company's newest show would be touring throughout the UK and Ireland. Therefore I worked to increase brand awareness, boost ticket sales and support the participating theatres with their strategies. Pepperland celebrates the 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band in an exuberant new dance work that revels in the eccentric charm and joyful optimism
- Audience Development, Content Producer & Digital AdvertisingCircus Sampler was two free weekends of original contemporary circus, hip hop dance and music performances in the fountain courtyard at Somerset House in 2018 to celebrate 250 years since Philip and Patty Astley pioneered circus in London. The brief was to raise awareness of the programme, ensuring attendance and a diverse audience. The primary goal was audience development in London, reaching culturally disengaged groups and families with children under the age of ten. We created engaging c
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Skills
- Copyediting
- SEO
- Marketing Strategy
- Project Management
- Advertising Campaigns
- Advert Creation
- Copywriting
- Artist Interviews
- Marketing Campaigns
- Delivering Workshops
Education
BA(Hons) 2.1University of London
- Egham, United Kingdom
Drama and Theatre Studies Degree: An essay based course, focusing on modern text, playwrights, the arts in global cultures and theatre criticism and journalism in both print and digital media.
Q
Q
Secretarial and Business CourseQuest Professional
- Grosvenor Square, Mayfair, London W1K, UK
A sixteen-week course, focusing on PA skills, including MS Office, touch-typing and diary management