Digital Advertising | Mark Morris Dance Group

Mark Morris Dance Group is an internationally recognised company with an established audience in London. However, Pepperland, the company's newest show would be touring throughout the UK and Ireland. Therefore I worked to increase brand awareness, boost ticket sales and support the participating theatres with their strategies. Pepperland celebrates the 50th anniversary of Sgt. Pepper’s Lonely Hearts Club Band in an exuberant new dance work that revels in the eccentric charm and joyful optimism of The Beatles’ ground-breaking album and features an original score by Ethan Iverson. To increase the overall brand awareness and subsequent conversions, I commissioned content for Google Display Ads, Facebook and Instagram Advertising. This content was then used in the run up to the tour, as well as throughout it, with both bespoke audience targeting and retargeting campaigns. Additionally, to support theatres spread awareness of the show throughout their local areas, digital billboard adverts were created. As the company did not acquire the rights to use The Beatles music for promotional purposes, the assets had to capture the joyful, energetic feel of the show, whilst showing how high quality it was, without relying too heavily on The Beatles theme.