Campaign Strategy & Content Producer | Ostrich 2 Love

The brief was to increase engagement amongst the target audience of 35-45 year olds and help build customer loyalty, with Black Friday anchoring these activities. The purpose of the campaign was not focused on conversions as the client is a small luxury fashion business, with a focus on sustainability, so mass sales are not possible or desired. However, they wanted to start a conversation with their current customers and attract potential new audiences through an organic content project. The idea was to promote three offers over the course of three weeks, which their customers would get to vote on. This provided a source of fun for digital audiences, encouraged engagement and enabled the organisation to get real time customer feedback in the run up to Christmas. In the fourth week the voting would close and the deal was announced at midnight on Thursday, 26 November 2020. The integrated marketing campaign increased cross-platform interaction and social engagement. Additionally, the client was pleased with the customer feedback they were able to accumulate and the level of behaviour insight it gave them for future work. This project involved: Concept Project Management Content Strategy Content creation Campaign Management