Campaign Strategy & Content Producer | Cavell Travel

Cavell Travel is a bespoke luxury travel agency, hosting a series of talks with the intention of engaging new and existing customers and promoting its thought leadership. The brief was to create a series of assets to promote talks on Sri Lanka. The primary audience is 45-65 year olds, who are affluent, educated and cultured. This achieved a 50% increase in conversions, exceeded the attendance target by over 30% and exceed the target for strong leads. This project included: Logo Design Branding Digital Strategy Copywriting and editing Content Concept Content Creation Mailchimp Template Design