Digital Strategy & Content Producer | Spire Renewables
This client is a renewable energy company specialising in heat pumps. The brief was to create a campaign that would provide long-term content value, whilst educating customers and plumbers on their newest piece of technology, the hybrid heat pump. I achieved this through writing an SEO friendly article to go on both their website and in part on LinkedIn, with additional content to promote the copy across all their digital platforms. The article had a 9% engagement rate, above the industry standard of 5%. This project included: B2B Marketing Digital Strategy SEO Campaign Management Copywriting Content Conceptualisation Content Creation Research
Above is an example of some of the highlighted points pulled from the article. These stats and facts are drip fed onto Instagram over the course of a few months to ensure the article has maximum exposure and the content adds longterm value to the company.
