Audience Development, Social Strategy & Content Producer | Mark Morris Dance Group

Mark Morris Dance Group is an internationally recognised company that was touring its new show Pepperland throughout the UK. The brief was to raise brand awareness and audience engagement with Dance Consortium, the client. Also to increase awareness of Mark Morris Dance Group. As sales were struggling, it was also very important to increase conversions, especially the high value conversions. Additionally, the show had received funding to target first time audiences to dance, so audience development was involved too. I created a content strategy to increase awareness of the tour and ticket sales and to support the theatres taking part in the tour. This strategy also involved individual strategies for each venue. Furthermore, we created extensive digital assets for the clients use across social media and e-marketing and managed their digital output with regular posts and e-newsletters. This project involved: Audience Development Content Strategy Content Production Project Management Social Media Management Account management