Audience Development, Social Strategy & Content Producer | The Farm

Cockfight is a physical theatre dance show pushing the body to its limits with an emotive and at times humorous narrative. A cross between The Office and an Australian style cage-fight, this game of comical one-upmanship builds to an inevitable moment of impact between youth and experience. The brief was to raise brand awareness of The Farm, an award-winning Australian theatre company and to increase conversions. This was acheived through content creation, content strategy and advertising. The limitations were that we had very little time with the company, were unable to create new raw assets and had a limited budget. Ultimately, the client was happy with the work and the company saw increased sales, particularly in more urban areas.