Aunt Jean's Dairy

A family from Nelson, New Zealand with a strong farming heritage realised there was an opportunity for a nostalgic return of milk in glass bottles. Consumers believe milk in glass looked better, tasted better and is even better for you. Traceability to source, a fresh, minimally processed product and the sustainability of glass packaging needed to emphasised for the new brand. Hero features were brought through along with two primary graphical elements to the packaging and other touch points for the brand. Within 6 months of launch, sales increased 400%.