Projects
- Frucor SuntorySuntory (Japanese beverage company) bought Frucor Beverages (NZ beverage company) in 2009. It was not until 2017 Frucor was renamed to Frucor Suntory to align with its parent company. A new brand that represented the combined strength of two companies while reflecting the unique spirit inherent in each. The core idea was to reimagine the pre-existing Frucor leaf device to express the place where both brands intersected – a droplet of pure concentrated energy and roll out the brand experience t
- Aunt Jean's DairyA family from Nelson, New Zealand with a strong farming heritage realised there was an opportunity for a nostalgic return of milk in glass bottles. Consumers believe milk in glass looked better, tasted better and is even better for you. Traceability to source, a fresh, minimally processed product and the sustainability of glass packaging needed to emphasised for the new brand. Hero features were brought through along with two primary graphical elements to the packaging and other touch points
Work history
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Senior CreativeRedcactus Design
- Auckland, New ZealandFull Time
Progression from Intermediate Creative to Senior Creative.
+ Producing and leading some of Australasia’s major brand and packaging design work. Plus, also had the opportunity to work on our global clients in Asia and the United States. Conceptualising and implementing solutions that aligned with their strategies and briefs.
+ Generated creative ideas, managed resources, attended meetings, maintained responsiveness to clients and studio, and fostered positive working relationships.
+ Delivered outstanding results through interpretation of client needs, whilst enhancing communication and recommending new strategies.