Frucor Suntory

Suntory (Japanese beverage company) bought Frucor Beverages (NZ beverage company) in 2009. It was not until 2017 Frucor was renamed to Frucor Suntory to align with its parent company. A new brand that represented the combined strength of two companies while reflecting the unique spirit inherent in each. The core idea was to reimagine the pre-existing Frucor leaf device to express the place where both brands intersected – a droplet of pure concentrated energy and roll out the brand experience through various touch points.