Aura | Lounge Bar & Club
Aura is a luxury lounge bar and club targeting classy individuals who appreciate style and seek an authentic nightlife experience. The bar offers an extensive list of original cocktails and spirits. A unique atmosphere is maintained with the help of highly professional personnel and the best DJs.
Challenge
Design a brand identity to communicate the atmosphere of the club and make the logo resonate with the target audience. The identity had to illustrate the luxury style and authenticity of the place.
Solution
The brand identity was developed involving classy sophisticated fonts and golden color palette. Cut-out edges brought a great deal of elegance to the logo. The golden colors were used to indicate distinctiveness and extravagance of the place.
Branding
The project also involved adaptation of the brand identity to the promotional materials, menu, and personnel uniform. The newly created website was designed based on the brand visual communications model.
The work on the project included:
– Brand Identity Design
– Visual Communications Model Development
– Website Design
– Menu Design