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Polina Kirichuk

Brand and Marketing Communications Strategy Consultant

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  • LevelMid Level
  • LocationPrague, Czechia
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Manager - Brand Strategist - Account Manager

Projects

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About me

I bring together both creative and analytical thinking to develop truly original and result-oriented brand and marketing communications strategies. I have been working with both global brands such as L’Oreal, FOREO, Cambridge Weight Plan and small businesses as well as startup companies. I believe in three things: bees are the scariest creatures on Earth, life's too short to drink bad wine, and that "advertising is the most fun you can have with your clothes on" (that's an amazingly hilarious quote by Jerry Della Femina). I am madly in love with what I do and I am looking for a new opportunity to make something great together with awesome people!

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Skills

  • Market Reseach
  • Account Management; Planning; Strategy; Digital; Social
  • Brand Creative Strategy
  • 360 Marketing Campaigns
  • Advertising And Marketing
  • Photoshop
  • Brand Management Consultancy Strategy Strategist Consultant
  • PR
  • Event Management
  • Brand Communication Strategist

Work history

Currently

Account Manager

Geometry Global

Aug 2016
  • Prague, Czechia
  • Full Time
  • Geometry Global (The Ogilvy Group) is the world’s largest brand activation agency. I am responsible for strategic planning and successful execution of €150k+ nationwide advertising and brand activation campaigns on numerous Central European markets for a global key account: – Simultaneously managing large-scale advertising campaigns and smaller projects on different Central European markets for the key account – Developing effective relationships with the key stakeholders on the client account – Strong understanding of the client’s business and how it operates, an ability to gather information effectively and quickly in support of the factual detail of each brief – Briefing and overseeing of all production – Studio planning and monitoring – Monthly invoicing and project financing, providing quotations from third party suppliers – Creative concept and communication strategy development

Currently

Brand Consultant

Freelance

May 2015
  • Prague, Czechia
  • Freelance
  • I have helped a great number of small businesses to improve their marketing and promotional efforts and bring targeted results. I specialize in developing and executing full-cycle marketing communications and brand strategies which include: – Market Research: Competitor Analysis, Consumer Research, Current State Analysis – Consumer Insights and Customer Profiles Development – Positioning and Market Segmentation – Brand Management: Brand Identity and Image Creation, Brand Personality Development – Multi-Channel Communications Strategy Development: Online and Offline – Content and SMM Strategy Development – Brand Identity and Promo Materials Design – Strategy Execution

2016

Marketing Manager

MobVital

Mar 2015 - Mar 2016
  • Prague, Czechia
  • Full Time
  • MobVital is a tech startup that developed a performance-based fully automatic ad platform which monetizes mobile traffic with the highest paying CPA/CPI ad campaigns and takes over optimization routine from publishers and ad networks. From the very beginning of operations, I was responsible for designing a brand identity, developing a marketing communications strategy, and executing it. My responsibilities included but were not limited to: – Brand Identity Design – Visual Communications Model Development – Marketing Communications Strategy Development and Execution – Digital Advertising Design – Content Production: Promotional Materials and Visual Content Design, Copywriting – PR and SMM – Brand Building – Strategic Partnerships and Business Development

2015

Creative Strategist

Shogun

Aug 2014 - Mar 2015
  • Prague, Czechia
  • Internship
  • At Shogun Consulting, I was working on two international accounts – a UK-based weight management company Cambridge Weight Plan and a Swedish beauty brand FOREO. I was responsible for developing go-to-market strategies and planning promotional campaigns. The work on the projects included: – Market and Consumer Research – Local and Global Competitor Analysis – Customer Database Analysis – Promotional Campaign Planning – Creative Strategy Development – Print and Digital Advertising Design – Detailed Planning of Promotional Events – Media Planning

Education

2016

Bachelor of Science in Business Administration

SUNY Empire State College

Sep 2014 - May 2016
  • Prague, Czechia
  • American Degree

2014

Bachelor of Science in Business Administration

University of New York in Prague

Sep 2012 - May 2014
  • Prague, Czechia
  • European Degree