I bring together both creative and analytical thinking to develop truly original and result-oriented brand and marketing communications strategies. I have been working with both global brands such as L’Oreal, FOREO, Cambridge Weight Plan and small businesses as well as startup companies.
I believe in three things: bees are the scariest creatures on Earth, life's too short to drink bad wine, and that "advertising is the most fun you can have with your clothes on" (that's an amazingly hilarious quote by Jerry Della Femina).
I am madly in love with what I do and I am looking for a new opportunity to make something great together with awesome people!
Projects
- SILBERPFEIL Energy DrinkSILBERPFEIL is a new high-quality energy drink that was launched at DTM racing 2015 season opener in Germany. As the main sponsor of the Mercedes-AMG DTM Team, SILBERPFEIL appeals to brand-conscious motor racing fans. Attracting product packaging, as well as its selling potential, evoked interest to bring the product to other Central European countries.
- Aura | Lounge Bar & ClubAura is a luxury lounge bar and club targeting classy individuals who appreciate style and seek an authentic nightlife experience. The bar offers an extensive list of original cocktails and spirits. A unique atmosphere is maintained with the help of highly professional personnel and the best DJs.
- FOREO | LunaFOREO is a Swedish beauty brand founded in 2013. The company specializes in beauty and oral care products. The brand is known for its innovative product designs and attractive packaging. The LUNA, a FOREO flagship product, is a silicone skincare device that channels pulsations in various intensity levels for facial cleansing and anti-aging.
- L’Oreal Brandstorm | Kiehl’sKiehl’s is an American cosmetics brand owned by the L’Oreal Group which specializes in producing skin care from natural ingredients. Originating from a New York pharmacy founded in 1851, Kiehl’s is distinguished for its unorthodox marketing approach, exceptionally large male clientele base, and its products’ simple and straightforward packaging.
- Cambridge Weight PlanCambridge Weight Plan is a UK-based world-famous weight management company. CWP offers unique weight loss programs combined with one-to-one Consultant support. The diet plan is made up of branded shakes, bars, soups, and porridge. The products can be used on their own or in tandem with normal meals.
Work history
Account ManagerGeometry Global
Prague, CzechiaFull Time
Geometry Global (The Ogilvy Group) is the world’s largest brand activation agency. I am responsible for strategic planning and successful execution of €150k+ nationwide advertising and brand activation campaigns on numerous Central European markets for a global key account:
– Simultaneously managing large-scale advertising campaigns and smaller projects on different Central European markets for the key account
– Developing effective relationships with the key stakeholders on the client account
– Strong understanding of the client’s business and how it operates, an ability to gather information effectively and quickly in support of the factual detail of each brief
– Briefing and overseeing of all production
– Studio planning and monitoring
– Monthly invoicing and project financing, providing quotations from third party suppliers
– Creative concept and communication strategy development
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Brand ConsultantFreelance
Prague, CzechiaFreelance
I have helped a great number of small businesses to improve their marketing and promotional efforts and bring targeted results. I specialize in developing and executing full-cycle marketing communications and brand strategies which include:
– Market Research: Competitor Analysis, Consumer Research, Current State Analysis
– Consumer Insights and Customer Profiles Development
– Positioning and Market Segmentation
– Brand Management: Brand Identity and Image Creation, Brand Personality Development
– Multi-Channel Communications Strategy Development: Online and Offline
– Content and SMM Strategy Development
– Brand Identity and Promo Materials Design
– Strategy Execution
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Skills
- Market Reseach
- Account Management; Planning; Strategy; Digital; Social
- Brand Creative Strategy
- 360 Marketing Campaigns
- Advertising And Marketing
- Photoshop
- Brand Management Consultancy Strategy Strategist Consultant
- PR
- Event Management
- Brand Communication Strategist