MobVital | Mobile Ad Platform
MobVital is a performance-based fully automatic ad platform which monetizes mobile traffic with the highest paying CPA/CPI ad campaigns and takes over optimization routine from publishers and ad networks.
Challenge
Design a brand identity and develop a visual communications model to deliver consistency across all marketing and promotional materials of the company. The identity had to illustrate the simplicity of the platform’s use and be easily recognizable. Develop a marketing communications strategy to attract mobile publishers.
Solution
The brand identity was developed involving simple geometric fonts and bright colors. The marketing strategy described the communication channels and the content strategy to be utilized for attracting new publishers and promoting the platform.
SMM Strategy
The social media marketing strategy included multiple communication channels, such as LinkedIn, Facebook, YouTube, various forums and listing websites. The content strategy and the direct marketing strategy outlined the approach for effective lead generation and new publishers signing.
Promo Materials
This project also involved promotional materials design and content production. An investor pitch deck, as well as sales presentations, were created based on the brand visual communications model.
The work on the project included:
– Brand Identity Design
– Visual Communications Model Development
– Marketing Communications Strategy Development and Execution
– Digital Advertising Design
– Content Production – Promotional Materials and Visual Content Design, Copywriting
– PR and SMM
– Brand Building