AW16: In Focus

  • Amy Pass
Creative lead on Karen Millen's Autumn/Winter campaign.
Campaign involved a collaboration with Olympus Pen for the launch of their new blogger-favouirte camera.
We sifted through the blogosphere and enlisted the help of them to create this collaboratie dual-promotion piece.
My role included:
Creating / naming the campaign
Helping stylists choose the best bloggers to suit both brands
Briefing the bloggers on our requirements for both copy and photography
Creating newsletters / website copy / social media posts to generate excitement around upcoming campaign
Proofing/ shaping (& chasing!) bloggers' posts upon receiving them before launching them on website
Overseeing in-store promotional party (one blogger per each of our 3 main stores across UK) and utilising content across our multi-platform campaign.