PostsProjectsExperienceTeam

Projects

• 6

  Have a happier Halloween with Sainsbury's
• 1

  Sainsbury's, biggest ever count up to Christmas
• 2

  Jack Wills - Brand Refresh
• 4

  RIXOHead of copy for up-and-coming London fashion label, RIXO. Stocked in fashion capitals around the world, as well as online with fashion giant Net-a-porter. From writing product descriptions to developing an aspirational, high-end, tone of voice that was both quirky and flirty, I take great pride in being a both a builder and guardian of this enchanting lifestyle brand.
• 1

  Briefing BusInternal agency brief to create posts that could be put out across BJL's social media channels to recruit junior and mid-weight creative teams.
• 1

  MATCHES FASHION

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Work history

senior creative copywriterVCCP
May 2019London, United KingdomFull Time
Working closely with a dedicated in-house team of 20+ on global brand comms for the agency’s largest luxury retail client. Primarily responsible for creating seasonal campaigns (alongside Senior Art Director, CD and ECD) across TV, radio, OOH, and digital. Responsibilities include pitching for new clients, overseeing transcreation of creative campaigns and managing a team of mid-weight, junior and freelance copywriters.
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Freelance Copy WriterAmy Pass Copywriting Limited
Jul 2016London, United KingdomFreelance
Brought in to create, direct and roll out Karen Millen's AW16 multi-platform editorial campaign. Included writing and directing newsletters, digital marketing, landing pages, direct mail, and overarching creative idea. Also support with BAU which includes updating the style file, writing editorial copy, overseeing copy to ensure consistent TOV throughout comms and helping to reshape and refresh their current TOV,

Skills

• Fashion
• Advertising
• Writing
• Copywriting
• Editing
• Blogs
• Creative
• Web Content
• Word
• Content and Media Writing
• Copywriting

Education

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A Level, GCSESt Bedes Senior School
Oct 2015 - Oct 2015Manchester, United Kingdom
A Levels: English Literature: A* History: A Geology: B GCSE: 8 A*-A, 2 B
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International Creative AdvertisingManchester Metropolitan Universirty
Sep 2013 - Aug 2014Manchester, United Kingdom
Graduated with a PG Diploma of the Merit class. Modules studies: International Brand Strategy Creative Thinking Art Direction Marketing Communications Strategic Planning Digital Marketing Communications Developing Professional Practice

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