Brought in to create, direct and roll out Karen Millen's AW16 multi-platform editorial campaign. Included writing and directing newsletters, digital marketing, landing pages, direct mail, and overarching creative idea. Also support with BAU which includes updating the style file, writing editorial copy, overseeing copy to ensure consistent TOV throughout comms and helping to reshape and refresh their current TOV,
A Levels: English Literature: A* History: A Geology: B GCSE: 8 A*-A, 2 B
Graduated with a PG Diploma of the Merit class. Modules studies: International Brand Strategy Creative Thinking Art Direction Marketing Communications Strategic Planning Digital Marketing Communications Developing Professional Practice
BA. Hons 2:1 The English degree covered both language and literature. Modules included: 19th Century English Literature The History of British India Literature Oscar Wilde Exploring Healthcare Communications Language in the Limelight SocioLinguistics Amongst others.