Amy Pass

Amy Pass

CopywriterUnited Kingdom
+ Info

76

Connections
Pip Jamieson
Matt Willey
Micaela McLucas
Amy Pass

Amy Pass

CopywriterUnited Kingdom
Projects
  • Jack Wills - Brand Refresh
    Jack Wills - Brand Refresh
  • RIXO
    RIXOHead of copy for up-and-coming London fashion label, RIXO. Stocked in fashion capitals around the world, as well as online with fashion giant Net-a-porter. From writing product descriptions to developing an aspirational, high-end, tone of voice that was both quirky and flirty, I take great pride in being a both a builder and guardian of this enchanting lifestyle brand.
  • Briefing Bus
    Briefing BusInternal agency brief to create posts that could be put out across BJL's social media channels to recruit junior and mid-weight creative teams.
  • MATCHES FASHION
    MATCHES FASHION
  • ASDA Direct Mail
    ASDA Direct MailASDA wanted to drive people to use click & collect in January. They wanted the art direction to fit with their usual style, and the tone of voice to be playful. The DMs proved to be very successful, significantly increasing their click & collect orders.
  • HALLOWEEN JUST GOT HOT
    HALLOWEEN JUST GOT HOTBrought into Ann Summers to create a copy platform for Halloween. During this I developed and oversaw an integrated campaign across all channels (in-store, online, email, social, catalogue).
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Work history
    VCCP logo
    VCCP logo
    senior creative copywriterVCCP
    London, United KingdomFull Time
    Working closely with a dedicated in-house team of 20+ on global brand comms for the agency’s largest luxury retail client. Primarily responsible for creating seasonal campaigns (alongside Senior Art Director, CD and ECD) across TV, radio, OOH, and digital. Responsibilities include pitching for new clients, overseeing transcreation of creative campaigns and managing a team of mid-weight, junior and freelance copywriters.
    A
    A
    Freelance Copy WriterAmy Pass Copywriting Limited
    London, United KingdomFreelance
    Brought in to create, direct and roll out Karen Millen's AW16 multi-platform editorial campaign. Included writing and directing newsletters, digital marketing, landing pages, direct mail, and overarching creative idea. Also support with BAU which includes updating the style file, writing editorial copy, overseeing copy to ensure consistent TOV throughout comms and helping to reshape and refresh their current TOV,
Skills
  • Fashion
  • Advertising
  • Writing
  • Copywriting
  • Editing
  • Blogs
  • Creative
  • Web Content
  • Word
  • Content and Media Writing
  • Copywriting
Education
    S
    S
    A Level, GCSESt Bedes Senior School
     - Manchester, United Kingdom
    A Levels: English Literature: A* History: A Geology: B GCSE: 8 A*-A, 2 B
    M
    M
    International Creative AdvertisingManchester Metropolitan Universirty
     - Manchester, United Kingdom
    Graduated with a PG Diploma of the Merit class. Modules studies: International Brand Strategy Creative Thinking Art Direction Marketing Communications Strategic Planning Digital Marketing Communications Developing Professional Practice
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