Worked with We Are Europe, a campaign group formed to mobilise younger voters in the EU referendum.
Generated 190 pieces of coverage reaching 79 million UK adults, and the ‘Kiss of Death’ (pictured above) was seen by 8.6m under 35s, with 43% saying it had encouraged them to vote remain.
32% of young people were predicted to vote, 68% turned up.
2 awards:
Silver for Best Use of Content at PR Week Awards 2016
The Drum’s “Marketing Can Change the World” Best PR Strategy Award.
