Self-employed creative planner, copy writer and marketing communications. I love the left hand / right hand brain requirement of planning. Getting right to the heart of an industry, audience or market to unearth unique and powerful insights. And then creating relevant, fresh and meaningful creative territories, comms plans and content, be it video scripts, blogs, copy or on social.
Projects
- New brand platform, experience and identity: Rizla Invisible PlayersAccount lead overseeing the creation of a new brand platform for Rizla, which built on their heritage in branded music activations. A fully integrated campaign, spanning digital, PR, experiential and 2D, 3D design, with a £1m + budget, I was a leading part in an award winning and hugely popular brand campaign.
- Brand messaging, communications strategy, and launch of new movement: London National Park CityWorked with Dan, the inspirational founder of this initiative to transform the health of Londoners and promote green spaces, to refine the core messages and external communications strategy. Wrote media materials, including press releases and Q&As, and generated extensive national media coverage including a 4-min interview feature on ITN.
- Award winning digital content and campaign boosting youth referendum vote.Worked with We Are Europe, a campaign group formed to mobilise younger voters in the EU referendum. Generated 190 pieces of coverage reaching 79 million UK adults, and the ‘Kiss of Death’ (pictured above) was seen by 8.6m under 35s, with 43% saying it had encouraged them to vote remain. 32% of young people were predicted to vote, 68% turned up. 2 awards: Silver for Best Use of Content at PR Week Awards 2016 The Drum’s “Marketing Can Change the World” Best PR Strategy Award.
Work history
PlannerBrands2Life
- London, United KingdomFreelance
Planner, led research analysis (qual & quant) & development of extensive audience insights. Created comms territories as part of a new business pitch for a peer to peer payments brand for a major high-street banking brand.
Communication DirectorForster Communications
- London, United KingdomFreelance
Co-wrote a four-year communications strategy, including a theory of change, audience segmentation & journey planning. Managed budget, team resource, KPIs and activation plan.
Ran client team workshops to develop organization and campaign key messages, and to draft a social media and content strategy.
Designed and delivered announcement of 2018 Big Lunch event, commissioning a national omnibus survey that generated 16 broadcast features, 4 national and 16 regional print and digital news pieces.
Copywriting, checking and editing for BITC (Business In The Community) toolkits provided for workplaces across the UK.
+ Show more
Skills
- Strategy
- Brand Communication Planning
- Advanced Copywriting
- Public Relations
- Social Media
- Brand Planning
- Client Pitches
- Blog Articles
- Communications
Education
L
L
Bachelor of Business Administration (B.B.A.) with honsLancaster University
- United Kingdom
Awards
Best PR StrategyDrum
We Are Europe remain group won best campaign for 'Kiss of Death' campaign aimed at boosting voter turnout amongst 18-24 year olds.P
P
Best use of content (Silver)PRWeek
We Are Europe 'Kiss of Death' digital photo content awarded silver having reached more than 75 million people with 190 pieces of coverage.