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Do you really want to delete project New brand platform, experience and identity: Rizla Invisible Players?
Do you really want to delete project Brand messaging, communications strategy, and launch of new movement: London National Park City?
Do you really want to delete project Award winning digital content and campaign boosting youth referendum vote.?
Self-employed creative planner, copy writer and marketing communications. I love the left hand / right hand brain requirement of planning. Getting right to the heart of an industry, audience or market to unearth unique and powerful insights. And then creating relevant, fresh and meaningful creative territories, comms plans and content, be it video scripts, blogs, copy or on social.Locked Pro Plan feature
Planner, led research analysis (qual & quant) & development of extensive audience insights. Created comms territories as part of a new business pitch for a peer to peer payments brand for a major high-street banking brand.
Co-wrote a four-year communications strategy, including a theory of change, audience segmentation & journey planning. Managed budget, team resource, KPIs and activation plan. Ran client team workshops to develop organization and campaign key messages, and to draft a social media and content strategy. Designed and delivered announcement of 2018 Big Lunch event, commissioning a national omnibus survey that generated 16 broadcast features, 4 national and 16 regional print and digital news pieces. Copywriting, checking and editing for BITC (Business In The Community) toolkits provided for workplaces across the UK.
Account lead on GlaxoSmithKline brands (Otrivin, Voltarol) planning 2018 global communications programs. Developed the strategy, messaging and tactics for a global PR product toolkit for five markets. Partnered with a senior planner to establish audience insights, core messaging and launch strategy. Liaised with five partner agencies to ensure strategic alignment of thinking and ideas, working to very tight timelines and high volume workload. Partnered with research, strategy and creative teams to pitch a global index research idea securing £150k fee project.
Was acting CMO (Chief Marketing Officer) for a media tech start-up, AIM listed. Responsible for all brand and marketing activity, managed a suite of digital tools to build brand awareness and drive customer acquisition using web content, social, paid for targeted ads, PR & SEO. Developed brand proposition, product messaging and sales narrative which were integral to signing four major global partnership deals in Asia, Africa and Latin America. Wrote weekly thought leadership blogs, media materials and social media content on a wide range of industry trends and business themes.
Led communications strategies and campaigns for a number of B2B and consumer brands, EDF Energy, Virgin Holidays, Alibaba, and for public sector organisations including The Civil Aviation Authority and HMG Home Office on behaviour change programs.
Brands: Levi Strauss, Rizla, Prostate Cancer UK, Red Bull, Tiger Beer, Triumph Motorcycles Grew account revenue 15% year on year, was part of successful pitch teams winning £500k new business. Negotiated strategic media partnerships and talent deals with leading influencers in music, design, TV and the arts. As agency client lead & brand guardian for Rizla Invisible Players; led and grew a £1million integrated account, with multiple agencies spanning digital, experiential, PR, video content.
We Are Europe remain group won best campaign for 'Kiss of Death' campaign aimed at boosting voter turnout amongst 18-24 year olds.
We Are Europe 'Kiss of Death' digital photo content awarded silver having reached more than 75 million people with 190 pieces of coverage.