AWGE Bodega

Selfridges aimed to increase its brand awareness, in-store footfall, website traffic and social engagement through a 360 digital marketing campaign in support of the AWGE Bodega. This was a pop-up store created in partnership with A$AP Rocky. We collaborated with the in-store creative teams to conceptualise a digital experience that felt cohesive with the pop-up itself. Overcoming digital limitations and increasing usability posed challenges so aligning the brand’s physical identity with social & digital norms was key. As lead digital designer and art director, I oversaw the delivery of all videography, wireframes and social design.