Axel Johnson International

For three years in a row, I had the opportunity to produce concepts and final designs for the annual reports of Axel Johnson International. Each year I faced different challenges in terms of telling their ongoing story. The theme for the last report was built on the company’s expert abilities in “adding value” to their clients. To prove that point, it was decided to focus on cases and success stories, hence our editorial approach for a more suitable framing of the message.