Inspired by the symbiotic relationship between heaven and hell and the different meanings these words can have.
Heaven and hell co-exist together in people's minds and rely on each other, without bad there cannot be good and vice versa. From this theory, I developed a concept which focussed on contrasts and clashes, looking at the relationship between opposites.
This interest in opposites influenced my print artwork, clashing linear and geometric patterns against floral designs. Throughout the design process I did a lot of experimentation with print placement. Each outfit is heavily printed with a range of designs, therefore I decided to work within a limited colour palette of four colours to keep a unity and air of simplicity to the collection. I selected three bold colours; pink, orange and yellow, to stand out against a deep navy backdrop throughout all looks. This colour palette was created from researching Butlins holiday camps in 1970s Britain, looking at key photographs and posters from this era.