When Americans retire they head straight to Europe to walk around in fanny packs and gush about old stuff. British Airways wanted to attract more of these American silver gappers to fly with them to experience Europe. The media brief was banners but we thought it would be more fun to send Tom and Judy, our carefully selected Baby Boomers Tom and Judy around Europe on a mission to Spend the kids’ inheritance in 101 ways. Retirees must've forgiven Tom's dodgy camera work and booked with BA, because it was their most successful campaign yet. Whoop high five y'all!