BABY-G ZIne

Baby-G launched the “Pretty Tough” zine, art directed by myself and designed by Robbie Hancock to celebrate their 21st anniversary- full of 90's nostalgia! The zine was printed and handed out at the launch party as well as being available at Baby-G stores nationwide. The zine was made in collaboration with Baby-G and Anti-Agency and features “The Pretty Tough Girls,” a group of trendsetters in the realms of fashion, art, and music chosen for their creativity and individuality. The group includes photographer and stylist Phoebe-Lettice Thomson, hair and make-up queens Danielle and Nicole Kahlani, stylist Kylie Griffiths, DJ Lily Mercer, designer Cozette McCreery, Instagram star Joanna Kuchta and many more of London’s fiercest females.

Click HERE to see the full project and interactive zine.

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