BABY-G ZIne

Baby-G launched the “Pretty Tough” zine, art directed by myself and designed by Robbie Hancock to celebrate their 21st anniversary- full of 90's nostalgia! The zine was printed and handed out at the launch party as well as being available at Baby-G stores nationwide. The zine was made in collaboration with Baby-G and Anti-Agency and features “The Pretty Tough Girls,” a group of trendsetters in the realms of fashion, art, and music chosen for their creativity and individuality. The group includes photographer and stylist Phoebe-Lettice Thomson, hair and make-up queens Danielle and Nicole Kahlani, stylist Kylie Griffiths, DJ Lily Mercer, designer Cozette McCreery, Instagram star Joanna Kuchta and many more of London’s fiercest females.