Bacardi Afterglow

During summer, branded events often seek to engage their audience in the day time. Alternatively, Bacardi owns the after hours, providing people with unique club events to release their vibrant energy and glow after a long day of charging up under the sun. Despite being a symbol of luck in Cuban culture, the Bacardi bat also represents this nocturnal freedom, championing the movers and shakers that party beyond the sunset. Bacardi Afterglow is a bold integrated campaign encouraging Londoners to follow the brand’s inspiring call to action to do what moves you.