Bacardi Twelve is a new Instagram campaign designed to grasp the attention of potential and already existing Music and Bacardi enthusiasts all year round. To achieve this Bacardi Twelve has incorporated the most current, popular music artists which capture the Caribbean party spirit with Bacardi’s existing cocktail recipes.
We believe this too advertise Bacardi as a brand by encouraging music fans to recreate the music artist of the months, favourite cocktail.
Each post contains the element of a collage cocktail, this is to signify which music artist is for that month as well as having a conceptual aesthetic for Bacardi Twelve’s meaning.
Each cocktail method consists of individually designed components to create a clear info-graphics style whilst adding ample amounts of bold colour to each post which sits bang on Bacardi’s branding.
Bacardi Twelve could be introduced full time into Bacardi’s social media platforms because music is always evolving and new artists continue to rise, making each month, artist reveal, more intriguing as well as being taught how to make Bacardi cocktails along the way which in turn will boost sales and popularity.