Bacardio
The D&AD Newblood brief set by Bacardi asked, how would you celebrate and inspire others to #DoWhatMovesYou? Bacardio is a combination of dance and exercise; an experimental activation designed to allow people to feel free and let loose. This would be executed through dance sessions, with Caribbean music and teaching traditional Cuban dance moves. Bacardio would travel around the UK visiting universities before they break up for summer and would later appear at some of the UK’s biggest festivals.
The Casa Bacardio tent interior would show the animation of the characters on a screen for the dancers to follow. The promotional material such as the T-shirts and posters will be used for take-away ephemera and to advertise the event around the universities.