BADOO – BIGGER THAN DATING

On a mission to attract a younger audience and infiltrate the competitive UK market, Badoo underwent a huge redesign by simplifying and modernising the 10 year old app. I took on the lead role of developing and implementing a new tone of voice. Plus, worked closely with the in-house team to create a brand strap line and relaunch campaign to get one of the world’s biggest dating apps you’ve never heard of, heard.